Expressive Typography

This is actually an article that the designer David Carson wrote. As you can see, the whole article, which is on the right side, is in the font called zapf dingbat. The story goes that Carson did not like the article and thought it was boring, so he livened it up with the all symbol font. The technique used in this page reflects the content in Carson breaking all the rules and making, what he thought to be, an improvement to the article. I like how  rebellious Carson is, and how he started an almost revolution on how type doesn't have to legible to communicate an idea. 

 These images are from an article by designrshub.com named "25 smart examples of typography in logo design" (very original title if you ask me) but they do have a bunch of pretty creative examples of expressive typography. They are just generic logos, but you can obviously tell which companies would want each. The timewatch logo is a very simple black and white logo, with the "i" in "time" being replaced by a colon. The word time is made to look like a stop watch or a digital watch. The "typeface" logo is pretty funny to me, because it literally a face that is made out of letters/type. Again, it is a very simple, and clever way to convey a specific message. 

This letterpress composition was made by the designer Jono Lewarne. He was trying his hand at letterpress and wanted to get into contact with Jack Stauffacher, a designer famous for his letterpresses. Lewarne used letterpress for this letter, because as he says in his blog, "if you're going to write to a letterpress guru to ask a favour, you sort of have to letterpress your letter".  I am attracted to this work, one-because I love the look of letterpress, and ironically, all the mistakes and imperfections that come with it, and two- how he addresses the word "funny" in this letter. It is not perfectly lined up, so it looks funny.