Chip Kidd may be one of my favorite people now. The way he spoke and what he had to say was so inspiring to me, and gave me a lot to think about when it comes to book covers, and design in general. He made a good point about how you are designing for many different people, and how you never know where the design is going to go. Take the Jurassic Park logo. That design blew up beyond Kidd's wildest imagination. But he had a responsibility for that, to give that book a voice, and everything there after. I also really like his methods of designing some of his book covers. It wasn't all the same illustrations or styles, but he really thought about what the book was and how he could portray it the best, no matter what the title said. Even though the saying goes "you can't judge a book by its cover" everyone does, and so we have to give every book a good first impression.
The Paul Rand video was very interesting and his style was very different from Kidd's, but it was nice to see that diversity. Rand's book designs were a lot more abstract from Kidd's, but they still got their point across, and still gave readers a reason to pick the book up and want to see what it was about. Through his video, I realized that the reader does not have to understand what the cover has to do with the book at first, all it has to do is spark enough interest that they want to find out what the connection between the story and the cover is.
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